Attracting and Motivating the Sedentary Market
Despite the fact that a substantial amount of documented information concerning the benefits of exercise exists, less than twenty percent of Americans engage in exercise on a regular basis. Attracting and Motivating the Sedentary Market offers a field-tested model for getting the physically inactive to engage in meaningful exercise. The DVD reviews why most people are not physically active and provides suggestions concerning what can be done to address the barriers that they might face that would preclude a physically active lifestyle. Among the topics covered: physical inactivity as a risk factor, two major issues for exercise behavior change, internal barriers to exercise, external barriers to exercise, motivation & exercise behavior change, philosophy, and core principles. Produced in cooperation with the American College of Sports Medicine (ACSM).
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$49.95
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