Branding Forum: Key Strategies for Branding and Positioning Your Club
Most club owners don’t think of their club as a brand. As a result, little attention is paid to the logo, the tagline, the colors, and how these elements are treated, from signage to business cards. Whether an individual is a single-club owner or a multi-club owner, branding the health/fitness club properly and knowing how to position the club is a major step in the right direction for achieving success. In that regard, Key Strategies for Branding and Positioning Your Club features ideas, insights, and information from the best companies in the world who have made their brand a success. Among the topics covered: what is a brand, brand positioning, seven steps to successful branding, customer service, design, color, differentiate your brand, and identify your positioning. Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA).
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