Courting Corporate Fitness
Many organizations in the corporate world are beginning to recognize the positive relationship between physically fit employees and a healthy bottom line. Courting Corporate Fitness details how health/fitness professionals can best approach, nurture, and develop corporate clients by discovering how to best match their services to an organization’s diverse needs. Among the topics covered: why seek corporate fitness clients, where to start/who to meet, how to package/present services, how to instill a fit corporate culture, case studies, and key corporate fitness messages. Produced in cooperation with IDEA Health & Fitness Association.
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$49.95
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