Creating Demand for Your Personal Trainer Services
Every personal trainer/club/studio that wants to be successful must be clear not only on their unique service/product, but also clear on creating value that is reflected to each and every potential client. Creating Demand for Your Personal Trainer Services explains how trainers can build a business that is based on the unique qualities that separate their facility or service from the "ho-hum" that other clubs and/or trainers offer. Because clients want value for their dollar, they want to fully understand what benefits they are being offered and ultimately what results they will achieve from the services for which they are paying. As such, clear understanding of VBR must be in place for a business before it can meet this essential expectation of clients. Once that happens, however, that is a business that will be in demand. Among the topics covered: VBR (value, benefits, and results), value, benefits, results, VBR in your studio, roundtable discussion, and closing thoughts. Produced in cooperation with ECA.
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$49.95
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