Developing Exercise Programs for the Sedentary Market
Despite the fact that a substantial amount of documented information concerning the benefits of exercise exists, less than twenty percent of Americans engage in exercise on a regular basis. Developing Exercise Programs for the Sedentary Market offers a field- tested model for getting physically inactive individuals to participate in exercise. In addition, the DVD details the key factors that have to be addressed if such lifestyle changes are to occur. Among the topics covered: external barriers to exercise, traditional approaches to exercise behavior change, support for the one-to-one approach, program design components, program design success factors, the traditional exercise experience vs. the one-to-one exercise experience, program design options, benefits of computerized equipment, and program-development plan.
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