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HomeBooks/DVDS -  More Categories… -  Health/Fitness Business & Management

Health/Fitness Business & Management





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Selling Club Services to Corporations

Provides an overview of the key factors involved in selling health/fitness club memberships and programs to corporations. The DVD reviews some of the various programs and services that clubs offer corporations, presents a template that clubs can employ to enhance their efforts in this regard, and...

Our price: $69.95





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Selling Physical Activity to a Sedentary World

Examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals and more.

Our price: $49.95





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Shifting the Focus from Sickness to Health

Details why and how the health-care focus should be on preventing health problems. Prevention is where true economic savings will occur.

Our price: $49.95





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Strategic Philanthropy: The Business of Making a Difference

Discusses the value of a health/fitness club engaging the community with a corporate philanthropy program and the key principles underlying such an endeavor. In addition, the DVD details the tools needed for feeding the “corporate soul,” reviews the benefits of having internal reporting and accou...

Our price: $49.95





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Strategic Planning for Club Owners & Managers

Reviews the key factors involved in achieving success in business. The DVD offers a proven plan that individuals can employ to systematically evaluate their business and more.

Our price: $49.95





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Success Rules for Women--10 Strategies to Reach Your Business Goals

Provides anecdotes and insights for women who are seeking to grow a business while balancing the demands of everyday life. The DVD is designed to fire women up about building their business from the bottom up to the top.

Our price: $49.95





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The ACE Fitness and Business Forms Handbook

Provides a comprehensive source of ready-to-use forms, templates, and signage, designed to allow health/fitness professionals to administer and manage the daily operations of their clubs more effectively. Produced in cooperation with the American Council on Exercise.

Our price: $29.95





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The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business



Our price: $39.95





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The Dollars and Sense of Selling Campus Recreation Programs

Presents a detailed overview of how campus recreation professionals can successfully market and sell their programs and services. Emphasizing a problem-solving approach, the DVD discusses and explains proven techniques for nabbing, capturing, and closing a sale.

Our price: $49.95





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The Health/Fitness Club Operator's Guide to Recruiting and Retaining Great Employees

Former IHRSA President Stephen Tharrett presents the keys for creating a successful health/fitness club employee team. Tharrett thoroughly addresses each topic in an easy-to-understand and apply manner. The large format book includes dozens of sample forms, assessment tools, and checklists.

Our price: $69.95





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The Ins and Outs of New Club Development

Presents an overview of the key considerations involved in developing a new health/fitness club. The DVD explains how to determine whether a particular project is feasible, how to select the best location for a club, and more.

Our price: $49.95





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The Right Stuff: Finding, Interviewing, and Hiring Your Club's Most Valuable Resource

Details how health/fitness club owners can develop and place effective ads to attract potential employees. The DVD reviews the steps involved in conducting a successful employee-candidate interview, discusses how to make the right hiring decisions, and more.

Our price: $49.95





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TOMA—Marketing Magic for Your Small Business

Takes you step-by-step through the process of developing TOMA, so you can get and retain the business success you deserve.

Our price: $49.95





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Transitioning from Trainer to Manager

Presents an insightful overview of how a front-line fitness professional, such as a personal trainer, can develop the skills and attributes necessary to become a manager/supervisor in the health/fitness club industry. The five stages of development in a health/fitness professional’s journey to be...

Our price: $49.95





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Understanding Leadership Styles

Presents a primer on leadership and various approaches taken in its study (e.g., traits, functional, situational, and work styles). The primary focus of the DVD is on the diversity of work styles that individuals employ and encounter in their dealings with people, the advantages and disadvantages...

Our price: $49.95




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