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Home - Books/DVDS - More Categories… - Health/Fitness Business & Management
Health/Fitness Business & Management
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Selling Club Services to Corporations
Provides an overview of the key factors involved in selling health/fitness club memberships and programs to corporations. The DVD reviews some of the various programs and services that clubs offer corporations, presents a template that clubs can employ to enhance their efforts in this regard, and...
Our price: $69.95
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Selling Physical Activity to a Sedentary World
Examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals and more.
Our price: $49.95
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Strategic Philanthropy: The Business of Making a Difference
Discusses the value of a health/fitness club engaging the community with a corporate philanthropy program and the key principles underlying such an endeavor. In addition, the DVD details the tools needed for feeding the “corporate soul,” reviews the benefits of having internal reporting and accou...
Our price: $49.95
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The ACE Fitness and Business Forms Handbook
Provides a comprehensive source of ready-to-use forms, templates, and signage, designed to allow health/fitness professionals to administer and manage the daily operations of their clubs more effectively. Produced in cooperation with the American Council on Exercise.
Our price: $29.95
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The Dollars and Sense of Selling Campus Recreation Programs
Presents a detailed overview of how campus recreation professionals can successfully market and sell their programs and services. Emphasizing a problem-solving approach, the DVD discusses and explains proven techniques for nabbing, capturing, and closing a sale.
Our price: $49.95
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The Ins and Outs of New Club Development
Presents an overview of the key considerations involved in developing a new health/fitness club. The DVD explains how to determine whether a particular project is feasible, how to select the best location for a club, and more.
Our price: $49.95
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Transitioning from Trainer to Manager
Presents an insightful overview of how a front-line fitness professional, such as a personal trainer, can develop the skills and attributes necessary to become a manager/supervisor in the health/fitness club industry. The five stages of development in a health/fitness professional’s journey to be...
Our price: $49.95
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Understanding Leadership Styles
Presents a primer on leadership and various approaches taken in its study (e.g., traits, functional, situational, and work styles). The primary focus of the DVD is on the diversity of work styles that individuals employ and encounter in their dealings with people, the advantages and disadvantages...
Our price: $49.95
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