Laws of Attracting the Inactive Population
Too many trainers assume that personal training will appeal to all populations, but, in reality, that’s not the case. Trainers need to understand the difference between the inactive population versus those individuals who come by exercise naturally. Laws of Attracting the Inactive Population examines the most common reasons this population shies away from health clubs and exercise. The DVD is designed to teach trainers how to better understand the inactive mindset and how to motivate them to become active and eventually become a great referral source. The DVD also details the basic factors involved in the F.A.C.E. (Fundamental Approach to Client Excellence) system. The DVD emphasizes the fact that in order to provide great service, trainers have to know and understand their clients. Among the topics covered: understanding the inactive client, fundamental approach to client excellence (F.A.C.E.), the 5 Cs, attraction and retention, and resources. Produced in cooperation with ECA.
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$49.95
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