Rethinking Healthcare in America: How the Health Club Can Expand the Healthcare Continuum
Imagine a one trillion dollar industry of managed care companies, where the primary focus is on managing cost—not care. Furthermore, envision a country where 35 million individuals do not have insurance and 40 billion dollars are spent annually on out-of-pocket alternative medicine options. On the other hand, reflect on how healthcare could be impacted in a positive way by the health club industry. Rethinking Healthcare in America: How the Health Club Can Expand the Healthcare Continuum explains why it makes sense for a traditional fitness center to evolve to a HEALTH club that would serve as a distribution vehicle for programs and services for healthcare. Among the topics covered: market driven healthcare, the health club’s role in a market-driven healthcare environment, customer categories—what do we sell them, and healthcare of the past, present, and future.
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