Should Fitness Be Part of the Healthcare Continuum?
Should Fitness Be Part of the Healthcare Continuum? examines why the entire health/fitness club industry should evolve from a limiting membership-based business to an unlimited program- and service-based business. The DVD explains why one of the critical keys to this process is to have health/fitness professionals adjust their often narrowly focused thinking about fitness centers as places that have exercise equipment (treadmills, cycles, etc.), exercise areas (pools, courts, workout rooms, etc.), and related staff to centers that can help prevent, control, and reverse both disease and selected medical conditions through individually prescribed and outcome-monitored programs and services. Among the topics covered: factors responsible for the paradigm shift from illness care to healthcare, target markets, and health club/healthcare marketing strategy.
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$49.95
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