Taking the Lead in the Media: How Camps and Camping Can Shape Their Public Image
Taking the Lead in the Media: How Camps and Camping Can Shape Their Public Image provides an overview of how camp professionals can effectively control their image and messages in the media. The DVD details powerful public relations strategies (both traditional and online) that can be used by camp professionals to immediately and powerfully shape their public image. The DVD is designed to help ensure that any press camp professionals get is the RIGHT Press. Among the topics covered: value of media, evolution of media, good and bad headlines, case studies, and 10 steps towards media nirvana. Produced in cooperation with the American Camp Association.
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$49.95
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