The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers!
The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers! presents a comprehensive overview of the various company’s membership and personal-training sales systems. The DVD details the actual behavioral theories that come into play during the “fitness-sales” processes. The DVD also offers specific “how-to” protocols for clubs to follow to help create the perfect sales culture, while satisfying the behavioral needs of all guests and prospects. Among the topics covered: transtheoretical model (TTM), the profiling matrix, breaking down the barriers, and personal-training sales. Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA).
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$49.95
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