Web Savvy, Online Marketing for Summer Camps

An increasing number of children and parents are Web savvy, an attribute which they often put to good use by searching the Internet for a possible summer camp to attend. Web Savvy, Online Marketing for Summer Camps provides an invaluable resource to help camp operators better understand how to use search engines, like Google, to market their programs. The DVD details techniques that can be used to enhance online marketing efforts. Among the topics covered: traditional vs. Internet marketing, search engine basics, and understanding web metrics. Produced in cooperation with the American Camp Association.

ISBN: 827008836291

Now only $49.95

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